Mother’s Day is one of the most important holidays for the floral industry. When it comes to transactions, Mother’s Day accounts for 26% of all holiday flower transactions, coming in second only to Valentine’s Day. Yet, many leave preparation for this important holiday to the last minute. Since Mother’s Day is one of the best times to maximize your floral sales, planning for a holiday is integral. This article will discuss how florists can prepare for Mother’s Day to optimize sales.
Take Care of Mother’s Day Marketing
One of the most important tasks for florists ahead of Mother’s Day is to market their products appropriately. This means letting regular customers know about special Mother’s Day deals and offers via calls and email marketing so they can start placing orders before the actual day.
Additionally, it’s essential to prepare your website for Mother’s Day. Acknowledge the holiday and add a product category. Whether it’s a specific landing page or just showcasing your beautiful selection of flowers, it’s important to invest in marketing. Social media campaigns are also helpful. Posting your floral arrangements and offers on Instagram and Facebook can remind your customers to keep your store in mind when making their purchases.
Prepare Your Shop Before the Actual Day
Mother’s Day is a rushed day. Many people order flowers on holiday instead of beforehand. Avoid getting overwhelmed on Mother’s Day by preparing your shop and supplies before the actual day. Whether it’s arranging boxes, getting ribbons and packaging cut, or preparing notes, doing this beforehand is a great idea.
This also applies to decorating your shop for Mother’s Day. Instead of waiting until the last minute, take care of this in the days before Mother’s Day. In addition to making things less stressful on an actual day, it’s a great marketing tool and can attract more customers.
Order in Advance
The most important part of making Mother’s Day a success and maximizing sales is ordering flowers and floral supplies in advance. Don’t wait until the supply is short. With COVID-19, there are still shortages, and supply chain issues abound. If you wait until the last minute, you may not get the flowers you want. Whether it’s securing a specific species or color, place your orders with South Florida wholesalers beforehand to get the best selection possible.
The same holds true for floral supplies such as containers. By ordering in advance, you make sure you won’t face any problems and can focus on maximizing sales and revenue.
Order Wholesale Flowers From Berkley Florist Supply
There are many options to choose from for Miami wholesale flowers. One of the South Florida wholesalers you can rely on is Berkeley Florist Supply. Whether bulk roses or carnations, we can fulfill your orders and help you prepare for Mother’s Day.
Since 1947, we have years of experience catering to the South Florida community. We carry more than 100 varieties of flowers from all over the world and deliver throughout South Florida, the U.S., and abroad. We also carry floral supplies, so we’re your one-stop-shop for everything you need for Mother’s Day preparation. Reach out to us here for more information or to place an order.