This Summer’s Flower Wedding Trends

This Summer’s Flower Wedding Trends

With a newly vaccinated population and the end of the COVID-19 pandemic in sight, we can all look forward to in-person weddings again. In the coming months, we can look forward to the following summer wedding flower trends.  Bright Colors ... Read More
How a Floral Designer Can Impact Hotel Guests

How a Floral Designer Can Impact Hotel Guests

For hotels, their focus is on the guest experience.  From the thread count of the sheets to the paint colors in the room, they go to great lengths to make sure that the guest’s hotel experience is seamless, that their ... Read More
Corporate Flower Arrangements in the Event Space

Corporate Flower Arrangements in the Event Space

For florists looking to expand their portfolio outside of typical wedding & events, the corporate event space is a great place to start.  But one thing a florist should keep in mind is that corporate flower arrangements are very different ... Read More
How do you like your brand?

How do you like your brand?

Does it need a refresh? Do you resonate with it? Does it reflect your design style? I had someone ask me, “How do I go about branding my floral business?”.   I happily gave her a link to my Floral ... Read More
Top 9 Wax Flowers to Know and Love

Top 9 Wax Flowers to Know and Love

Wax flowers are the unsung heroes of flowers. They may not be the attention-grabbing stars of the show in a vase as the dramatic Juliet rose, the fragrant cascading lilac or the pillowy peony, but they get along with everyone. In ... Read More
Hotels & How Flowers Add Value

Hotels & How Flowers Add Value

Franceska McCaughan is an international flower designer providing turnkey floral solutions for luxury brands, including the JW Marriott, Fairmont Hotels, Four Seasons, Hilton Hotels, and more. She is also an online course creator, educating florists on how to land hotel ... Read More
5 Mother’s Day Flower Trends

5 Mother’s Day Flower Trends

Those in the floral industry know the importance of Mother’s Day, with it being the biggest floral holiday of the year after Valentine’s Day. In fact, 69% of all Mother’s Day gifts are flowers. As always, preparation is the key ... Read More
Spring Flower Tips!

Spring Flower Tips!

Lilies Always clip the anthers off of Lilies before arranging.  Anthers are covered with red-brown pollen that surround the stamen. When the pollen is wet it can stain anything it gets on including clothing, table clothes, furniture etc. However if ... Read More
The Blooming Story of Peonies

The Blooming Story of Peonies

If you’re a flower lover, you’ll know that we’re almost in peony season, that wonderful time between late spring and summer. If you’re as excited for peony season as we are, we’ve got a treat for you – here is ... Read More