It’s no surprise that floral e-commerce has taken off in the past few years, evolving into a growing industry. In the U.S. alone, floral e-commerce has grown yearly by 5.1% on average between 2016 and 2021. Even organizations like the Produce Marketing Association (PMA) have admitted that floral e-commerce is a trend gaining a lot of traction. In fact, they have called it one of the greatest opportunities in the floral industry today.