Email marketing is a great way to connect with your customers and drive floral sales. While digital marketing is a term ubiquitous, most businesses focus on social media marketing and PPC. Email marketing often gets left out despite being one of the most effective means of spreading brand awareness and increasing e-commerce sales. In fact, the return on investment (ROI) for email marketing is higher than other types of digital marketing, with one estimate saying it’s 4200% – $42 for every $1 spent. The floral industry has many sectors and we are sure that email marketing can work for all sectors and it is not relegated to only targeting consumers.