Floral design is an appealing industry where you can start your own business because you get to do something artistic and beautiful while interacting with people who are happy to see your work. Starting your own floral business may seem intimidating, but with the right planning, marketing, and products, you’ll be well on your way to your first floral sale. Below is a step-by-step guide that will help you start your own floral business to make money doing something you love.
1) Start with the Location
Your location is the most important thing to remember when starting a floral business. When you have your first client, it’s best to have a place where you can work that is easily accessible to them. Ideally, you should start out with a location where other florists can be an influence for you to use as guidance. If, however, the only thing you have available is your garage or shed, then, by all means, use it.
2) Get the necessary licenses
Depending on your area, there are various licenses that you may need in order to work within that area. First of all, you must have a business license for your flower business. These can be obtained through the county where you live or from anyone who’s already been granted one in your area.
3) Buy the right equipment
Depending on your working space, there are several things that may be required of you when it comes to working with flowers and greenery. The important thing to remember is that whatever you decide to purchase should be appropriate for your specific needs; if it’s not, then you will constantly be annoyed by the tool’s bulkiness.
4) Get ready to market
The best way to start marketing your floral business is by handing out business cards and flyers, creating posters or marketing digitally via social media platforms. Business cards and flyers can be handed out to local businesses, friends, and family. If you do this, make sure that your logo and contact information are prominent on each one Create nice, fun, and creative posts, run ads, and make your business and brand known online. Your great digital marketing strategies and presence will bring in more customers for your business than you’ll ever know.
5) Invest in a good POS System
Getting a POS system is something that is essential for any small business. However, most florists neglect to do this and pay the price. Without a POS system, you could end up running into some issues when it comes to taxes and other financial matters that are outside your control. By spending a little extra money now, you can eliminate all of this stress by having a dependable POS system.
6) Have the right staff
Many of the same things apply when looking into getting a POS system; however, you’ll also need someone to help provide general floral expertise. Having a staff member with expertise in various areas of floral design will give you the advantage of knowing how to make pleasing designs more quickly or of course if you are the designer, then even better for your bottom line.
7) Invest on a great working website
Aside from getting your business known through social media, a functioning website is very beneficial in providing more information about your business. It is critical to inform your customers about the products you offer, delivery and shipping information, and ways to contact you in order to attract more potential customers. You can also collect emails and leads through your website and send an email campaign to promote and discount your products.
Conclusion
When starting your own floral business, it will be important to remember the various areas you will need to concentrate on. The more you do, the less wondering you’ll have to do. By following these steps, your business will grow quickly and make an excellent profit.
Berkeley Florist Supply is here to help you get started with your floral industry business. Whether you are new to business or already an industry leader, we are here to help. Contact us to set up a call and see how we can help you.