For a business to succeed in today’s online world, it’s essential to have a web presence. However, simply having an online presence is no longer enough. It’s critical that businesses can maintain a customer base and hold their own when it comes to competitors. One of the ways businesses in the floral industry can thrive is by starting a floral blog. There are several reasons why this can be beneficial for your business. In addition to providing content for other platforms, it increases web traffic, SEO and establishes you as an authority.