There’s no denying that the floral industry is a lucrative one. According to a report by Global Industry Analysts, Inc. (GIA), the global market for cut flowers was worth $30.7 billion in 2020. The same report estimates that this could grow to $43.8 billion by 2027. Clearly, there’s a lot of money in the floral industry. However, the industry is also a highly competitive one, so it’s not easy for floral businesses to flourish. The following tips are some of the ways you can drive your floral business to mainstream success.
